Visit Halland is the tourism department of Region Halland. We work in close collaboration with the municipalities and companies in Halland to develop the tourism industry in the region. Our work has a clear international focus and is primarily conducted in the areas of marketing, knowledge, competence development and destination development. 

Our vision is to develop Halland into a sustainable destination with accessible and attractive experiences for visitors year-round. The goal is for Halland to sustainably double the number of international visitors by 2030 and to consistently be among the five most visited regions in Sweden.